Interior Design Principles for Business

Interior designers in Dubai have one goal in mind in creating interior design for a retail shop. That goal is to entice as many customers as they can and influence them enough so these buyers will be more than willing to spend cash.

These days, there are various ways to do interior design and fit out for a retail store. However, if you want a retail store that generates good business, you have to be guided by the interior design principles for business from different experienced retail fit out companies in Dubai like S3T Koncepts.

Visual Marketing

One of the most important points in doing interior design for a shop is the entrance. Why? Because every potential customer will not suddenly appear inside your shop as they all start at the same place – the entrance. From there only these customers can subconsciously judge whether the store is worth entering or not. From the walls to the ceiling, shelves to product displays, your retail store should give an impression that easily catches the eye of consumers.

Use all of the Customer’s Senses

Below are some of the examples of how retail fit out companies in Dubai can use the customer’s senses based on real life experience:

Sight: This is the easiest sense to affect. There are numerous ways you can attract customers using this sense, from using colors and changing the intensity of the lighting in your shop to simply making a good arrangement of the products in your shop. When done correctly, you can even adjust what products the customer will focus on and how long they will stay in a section of your shop.

Sound: There are multiple ways to affect this sense. People’s conversation, background music, even the sound around you can affect your perception. For example, younger people tend to be attracted to shop at a place where they play upbeat music, while older people generally like a shop that play soft or classical music better.

Smell: Believe it or not, there’s an entire science to what’s referred to as “scent marketing”, with several studies and real-world case studies of global brands like Apple, Samsung and other known brands. The reason being that smell is considered to be a good invitation of customers is that it serves as a fast track to the system in your brain that controls emotion and memory – two very prominent factors behind why we choose one brand over another.

Product Management

To make our shop look nice, we have to keep the interior of our shop clean and tidy. This is especially important for small shops, where things can easily get messy. The easiest way to avoid this is by doing some product and decoration management for our products. One of the most famous principles in effective retailing is the tagline that says retail is detail. Therefore, to be able to manage all your products to satisfying level, you need to pay attention to any detail.

Interior designers in Dubai would suggest that you don’t just put your products randomly because lack of space or motivation, but take your time to gather your products and see which product goes well together with which. This way, you can also create some space which enables you to not put your merchandise too closely with each other. Based on every successful retailer’s experience, customers tend to pay more attention to the products caught in their eyesight than the products above or below their eyesight.

Retail interior design is no longer a luxury only to be considered by high-end establishments. Today, people want to feel like they are in somewhere special buying something unique to indulge them. It is true even for the most basic products. The proper design for your business will set your customers in the right mood for shopping and that is what retail fit out dubai professionals like S3T Koncepts aim.

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